Reference no: EM132260240

Quarter 1

During the first quarter of operations, you and your team will set up the company, identify components within the marketing research process, assign responsibilities to team members, and make strategic decisions necessary to start business operations. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.

Quarter 2

During Quarter 2, you and your team will be testing market brands, prices, ad copy, media campaigns, sales staffing, and compensation package. In addition, your team will study the market's response and investigate competitive tactics and the firm's own operational and financial performance. During this quarter, you and your team will need to make adjustments in strategy as needed. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.

Quarter 3
During Quarter 3, you and your team will test market brands, prices, ad copy, media campaigns, sales staffing, and compensation package. You will study the market's response, competitive tactics, and the firm's own operational and financial performance and make adjustments in strategy as needed. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.

Quarter 4

During Quarter 4, you and your team will present a marketing plan that will qualify you for funding from venture capitalists. Follow the instructions in the Conscious Capitalism simulation and the guidance of your instructors when preparing and presenting the plan. In addition, you are to complete the Quarter 4 decisions in the Conscious Capitalism simulation and submit the decisions by the deadline shown in the simulation.

The marketing plan must be written to the parent company board of directors in the simulation. The marketing plan is to be written in formal business language as an executive summary and will include the following:
1. A financial and market performance report to date.
2. Strengths, weakness, opportunities, and threats (SWOT) of customers, competition, company strengths and weaknesses, and major threats and opportunities for the upcoming year.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Quarter 5

During Quarter 5, you and your team are to undertake an international rollout campaign based upon the business plan. Within the quarter, adjust your strategy to market opinion, competitive tactics, and operational and financial performance. Also consider any unexpected economic developments that might occur. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.

Quarter 6

During Quarter 6, you and your team will monitor, improve, and execute business ideas. Within this quarter, you will study industry news, human resources, SWOT analyses, and more. Decisions are due and must be submitted no later than the date and time posted in the Conscious Capitalism simulation.

Your team will create the final report to the board (1,000-1,250 words), which will be a written summary of performance. The report to the executive board should include the following components:
1. Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel.
2. Assess your business strategy and performance during the second year.
3. Explain actions taken in regard to the marketing plan.
4. Discuss departures from the marketing plan, justification, and outcome.
5. Review significant events that affected the company or market.
6. Assess your current situation in the market, considering your firm's strengths and weaknesses.
7. Summarize how you have prepared your firm to overcome obstacles and compete in the future.
8. What were the lessons learned and recommendations?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.