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1. Explain about “multicultural minds” and discuss implications for marketing strategies for multi-national companies (MNCs).
2. What is Cultural value position and how can it help companies to incorporate cultural values of host country in their marketing strategy?
3. Briefly describe the Working Lunch Promotion. In what ways does it exemplify the latest trends in integrated brand promotion?
The benefit of utilizing the competitor matrix is that you can learn more about your competitors and you can see how your business ranks with the competitors. You will be able to see where you may be lacking in some areas compared to the competition ..
Describe the structured interview. What are the characteristics of structured interviews that improve on the shortcomings of unstructured interviews? Develop one original situational question and an accompanying rating scale using benchmark responses..
A large bakery buys flour in 25 lb bags. The bakery uses on average 4,860 bags a year. Preparing an order and receiving a shipment of flour involves a cost of $10 per order. Annually carrying costs are $75 per bag. What is the average number of ba..
Find the current yield of a 5.65 percent, 8-year bond that's currently priced in the market at $853.75. Now use a financial calculator to find the yield to maturity on this bond (use annual compounding). What's the current yield and yield to maturity..
What is the difference between a push and pull production system? What is JIT? Is JIT a push or a pull production control technique. A company that has implemented JIT- find a company that uses JIT production scheduling and describe how it has worked..
Research “Haynes International” developer of heat and corrosive resistant alloys and identify a new international marketplace business could enter. Prepare an entrance strategy for this business that includes three basic decisions used to enter the m..
Should organizational leaders adopt an adversarial or a collaborative/partnership philosophy when dealing with other companies? Does it matter whether or not the other company is a direct competitor for your response? Why or why not?
Explain how and why comparative analysis is important as a research method. How is it different from field work and data collection/analysis in general? Discuss the differences between causation and correlation. What about plural causation?
To stay one step ahead of the forces of competition, a firm can adopt one of three basic strategies: cost reduction, product differentiation, or reduction in the intensity of competition. Use the following companies and explain which category you wou..
Discuss the importance of the SWOT technique to marketing. Explain and discuss market segmentaion techniques and strategies. Explain and compare strategic and operational marketing decisions.
Summarize the key issues that managers face with global value chains in comparison with domestic value chains. What must an organization do to address these issues?
formulate a linear programming model that will enable the farmer to determine th number of acres where sugarcane and/or corn should be planted in order to maximize profit from his land. using ALL 50 acres, but not all workers or fertilizers.
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