Experiment whereby two popular specialty food stores

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Perform a thought experiment whereby two popular specialty food stores, Trader Joe’s and Whole Foods, join forces in a strategic alliance in the near future. Conduct some research on the market niches that these food stores operate in to determine whether there might be an opportunity for some kind of fruitful partnership.

Explain the nature of the proposed partnership, along with its potential advantages and disadvantages and what hurdles the two companies might need to overcome in order to benefit from the strategic alliance.

Reference no: EM132166640

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