Experienced senior executives to lead efforts in e-commerce

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Reference no: EM131727330

1. When Ellison was hired as CEO he conducted more than 60 employee town hall meetings and visited 100 stores with JCPeney’s interim CEO. These face-to-face interactions were instrumental to Ellison as he was looking for disconnects between corporate strategy and store operations. Which part of the organizational development process does this exemplify?

evaluation

diagnosis

feedback

intervention

2. JCPenney’s new CEO, Marvin Ellison, created a strategy that includes hiring experienced senior executives to lead efforts in e-commerce, supply chain, information technology, and marketing. Which stage of Lewin’s model of change (Figure 10.2) best represents this strategy?

unfreezing

adapting

changing

refreezing

Reference no: EM131727330

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