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A- Some General Managers believe they can best further their careers by choosing to manage only hotels affiliated with a specific brand. Other GMs believe they are most marketable if they have experience managing several different brands. Assume you are a hotel owner. Which type of GM do you think would be most valuable to your hotel and why?
B- General Managers sometimes face difficult decisions when they are employed by a management company and operate a branded hotel. In such a situation, the GM's loyalty can be tested because of the conflicting interests of staff, guests, the brand, the management company, and the hotel owners. Consider a situation in which the financial interests of two of these groups directly conflict such as, management companies seek to maximize management fees, while hotel owners seek to minimize them. To whom do you believe the GMs owe their greatest loyalty and why?
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