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Imagine that you are a marketing manager in charge of developing a marketing campaign for Lenovo Computers (www.lenovo.com). Your company is currently selling products in fifty (50) different countries around the world. Lenovo just launched a new notebook. One (1) of the issues that you face is whether Lenovo should employ a multicountry strategy or a global strategy for the new notebook. Your job as a marketing manager requires you to first use an analytical tool to forecast Expected Commercial Value - Net Present Value (NPV) over the next ten (10) years. NPV is used to determine the value of future cash in today's dollars. NPV is simply the value of the expected future returns of an investment minus the value of expected future cost expressed in today's dollars. Section 1: Expected Commercial Value Forcast 1. Utilize the Expected Commercial Value Excel Calculator to estimate the potential commercial success of the new notebook. Note: The Expected Commercial Value Excel Calculator can be found in the online course shell. a. Fill in the Cashflows section ( column FY 13 through FY 23) found in the MS Excel sheet to project an NPV of above $10,000,000. Development Costs Launch and Marketing Costs Forecasted Units Sold Assuming the following parameters remain the same in the Excel calculator. Probability of Commercial Success 0.8 Probability of Technical Success 1 Unit Sales Price $400 Discount Rate 0.06 b. Estimate the commercial success of the new notebook, based on your quantitative analysis from 1a of this assignment.
State the null and an alternate statement for the test and Extrinsic variable by Position Type - Identify the significance level, the test statistic, and the critical value and state whether you are rejecting or failing to reject the null hypothesis ..
Your boss tells you the margin of error is too large and wants it reduced to 3%. How many additional adults would you need in your sample to reduce the error to 3%?
Provide a brief description of the variable and whether the scale of measurement is nominal, ordinal, interval, or ratio, and why. Explain what it means to say that this variable is "normally distributed."
A sample of 200 such candies is randomly selected. Find the mean and the standard deviation for the number of orange candies in such groups of 200.
A person must score in the upper 2% of the population on an IQ test to qualify for member ship in Mensa, the international high-IQ society. If IQ scores are normally distributes with a mean of 100 and a standard deviation of 15, what score must a ..
Infers that less than 60% of the items are sold within 1 week. Find the probability of the type I error, then state your conclusion in words of the problem at a level of significance of 0.07.
If a vending machine will only accept coins weighing between 5.48g and 5.82g, what percentage of legal quarters will be rejected?
Is this result adequate to conclude that monkeys spent significantly more time with softer mother than would be expected if there were no preference? Use the two-tailed test with α = .05.
A single test on a certain device costs more than the entire lot. It is therefore decreed that not more than three tests will be performed per lot.
Find the test statistic . Find the standardize test statistic. decide whether the standardize test statist is in the rejection region and decide whether you should reject or fail to reject the null. Sample are random and independent. Claim u1 =u2,..
Effect of a new training program on time taken to complete a task, measured by a "before" and "after" test
A power of 0.2203 can be interpreted to mean there is a 22.03% chance of selecting a sample whose sample mean is larger than 166.3 lb.
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