Expanding tool box to effectively reach customers

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Reference no: EM132204550

Marketers have a large and expanding tool box to effectively reach customers. They can reach them through advertising, sales promotion, public relations, personal selling, direct marketing, and interactive means. Some argue that a marketer should focus on just one of two channels to reach customers while others are adamant that all means and methods should be used to reach consumers. To begin our conversation in this module, take a position on the following statement, either in support of or against, and then engage with the corresponding conversation:

Reference no: EM132204550

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