Expanded role of search software

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Reference no: EM132863019

Question: Please answer the following questions

1. How does your use of e-mail, IM, texting, blogs, social media, and other current communication technologies with your friends and family compare with the business uses of these technologies that you learned about in this chapter?

2. Google CEO Eric Schmidt upset some by sketching his vision of a future in which targeted advertising will become so sophisticated that the search software will know exactly users' preferences and literally tell them what to do. Google is already under fire for its Streetview software in Google Maps for breaching privacy, and this notion of artificial intelligence anticipating our needs makes many uncomfortable. How do you view this expanded role of search software? What are the potential advantages and disadvantages?

3. A recent study suggests that American teenagers text away to the tune of about 80 messages a day, almost 2,300 a month. The dangers of texting while driving are well established, but what about texting while walking? A 15-year-old in New York state fell into an unsecured manhole while she was texting. Another texting teen was killed on a crosswalk. Who is at fault in these incidents, and do we need legal restrictions for distracted walkers who text?

4. Media company ESPN recently created an official policy for social networking that affects all its prominent talent. The core message: "Assume at all times you are representing ESPN." Some sports bloggers have criticized the rules as too strict.

Discuss the ramifications of the core statement.

Source/Reference: https://www.cheshmandaziran.net/New%20Folder/09th.pdf

Reference no: EM132863019

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