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Learning Activity 1:
Conduct research and present to the class an example of effective branding. Was it an example ofprivate branding, generic branding, manufacture branding? Do you think that the company targeted a specific consumer group? What sort of variables (demographics, geo-graphics, behavior, psychographics) do you think the company was trying to target? Do you think packaging and labeling were effective? Why or why not?
Learning Activity 2:
If you were developing a marketing campaign for the Harley-Davidson MotorcycleCompany, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that you'd use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls-demographic, geographic, behavioral, or psychographic. Where it's appropriate, be sure to include at least one characteristic from each category.
Identify a physical product from around your home or workplace and a service provider which you use at your home or workplace. Navigate to the threaded discussion below and respond to the following:Explain the differences in marketing of the service ..
prepare a written plan for an event management business in about approximately 1000 words. the business plan should be
What types of products easily lend themselves to global standardization? Be sure to include research and data to justify your conclusions
Examine the organisation's internal marketing strategies. What do the internal relationships help the organisation to achieve? Are there any areas for improvement?
write a proposal of no more than 750 words outlining the research approach you will use for your strategic plan due in
American Made Automobiles is offering a contest to design the car of the future. Submit a description of your dream car for a chance to join the design team
Stakeholders and Relationship Marketing
Explain Targeting and positioning for Peapod- Groceries for your home and Who does Peapod target
complete the simulation using perceptual maps in marketing located on the student website.write a 1050- to 1450-word
question 1pricing objectives should flow from and fit in withshareholder expectations and market practices.
Compare and contrast classical conditioning and operant conditioning. According to the research you have undertaken, which theory is more effective in marketing?
describe in words how your value estimates change as you change your growth and discount rate estimates
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