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Learning Activity 1:
Conduct research and present to the class an example of effective branding. Was it an example ofprivate branding, generic branding, manufacture branding? Do you think that the company targeted a specific consumer group? What sort of variables (demographics, geo-graphics, behavior, psychographics) do you think the company was trying to target? Do you think packaging and labeling were effective? Why or why not?
Learning Activity 2:
If you were developing a marketing campaign for the Harley-Davidson MotorcycleCompany, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that you‘d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls-demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category.
mgt 601 week 5 assignment leadership theoriesas the new top-level executive of a medium-sized corporation you have
1. employment laws there are many laws that impact an organizations policies procedures and activities.bullidentify two
public relations interviewconduct an interview with a public relations administrator at a hospital or health care
Find an article which discusses one or more companies, groups or organizations which face a challenge by one or more of the environmental forces.
Distinguish the factors that can move a product or service from one stage to another through the product lifecycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan
interval dataa courier service in a large city tracks the number of deliveries they are asked to make by 10 clients
The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of the development of a marketing plan.
A new Social Media Marketing program
Jobe Smith has decided to build his manufacturing business (lawn mowers in the U.S.) around the production concept, What issues might Mr. Smith face in deciding to go with this concept as he builds his business
a.nbsp create a multimedia presentation e.g. powerpoint keynote for the board of directors and stockholders in which
Examine the 4P's (price, product, place, promotion) of your favorite social media Website. Create a brief pitch for the social media site to present to the "Shark Tank" panel
Create an outline based on your Health Care Marketing Plan Presentation due in Week Six. The purpose of this outline is to ensure you are on the right track with your final project
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