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Learning Activity #1: Conduct research and present to the class an example of effective branding. Was it an example of private branding, generic branding, manufacture branding? Do you think that the company targeted a specific consumer group? What sort of variables (demographics, geo-graphics, behavior, psychographics) do you think the company was trying to target? Do you think packaging and labeling were effective? Why or why not?
Learning Activity #2: If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that you'd use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls-demographic, geographic, behavioral, or psychographic. Where it's appropriate, be sure to include at least one characteristic from each category.
Max Fitness would be a main competitor because they have two locations at the east & west end of Manhattan
Who wins? Does Arrow have an ethical responsibility to pay a higher price, based upon such an unexpected change in circumstances?
Your supervisor wants to send a brief e-mail message to welcome employees who have recently transferred to your department from Brazil, Russia, India, and China. He has written a draft message and would like your feedback.
Which deals with fiscal policy, a tax reduction can be used as an expansionary fiscal policy tool to expand the economy. Do you believe in a tax reduction for large corporations?
Do you think managers have a responsibility to use servant leadership tools and elements to get know employees well enough to uncover and utilize talents
Managers/Leaders need to understand how data increases their ability to link information, performance, and strategy more effectively to make sound decisions.
How do you believe one's basic philosophy of human nature affects one's approach to leadership?
Indicative Patterns in a Control Chart - When using a control chart, what are some patterns that would indicate that the process is out of control?
Jimmy is the CEO of News Corp. His son, Johnny, runs Television Inc. One day Jimmy suggests that Johnny sell Television Inc. to News Corp.
what is the importance of forecasting?with all the forecasting we get on a daily basis from the weatherman etc. and
What is Alice's best argument that Donald is liable to Alice? Explain. What should University Heights do to prevent risks like Donald?
risk managementexplain what are the types of risk that a project manager should take into account when planning an
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