Example of demographic and behavioral segmentation

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Reference no: EM131655964

True or False. If the statement is true, write the word True. If False, replace the bold italicized word with the correct term.

1. “Mountain Dew projects a youthful, rebellious, adventurous, go-your-own-way people. Coca-Cola Zero appears to target more mature, practical, and cerebral but good-humored people.” – is an example of demographic segmentation.

2. “M&M’s runs ads throughout the year but prepares special ads and packaging for holidays and events such as Christmas, Easter, and the Super Bowl.” – is an example of benefit segmentation.

3. “Kraft promotes Jell-O to children as a fun snack. For adults, it’s a tasty, guilt-free indulgence – the most sweet-tooth satisfaction 10 calories can hold.” – is an example of behavioral segmentation.

Reference no: EM131655964

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