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Q1) Analyze what has changed over the past several decades and what has stayed the same in leadership within organizations. Argue a position as to whether or not the meaning of leadership has changed significantly.
Examine the contingency thinking approach and determine whether it is necessary to the study of successful leadership.
What are the pros and cons of standardization for international advertising? Discuss the tools used by public relations professionals. Is public relations free promotion for a company?
The 'ethical culture' approach is preferred technique for managing company's ethics according to the course lecture. Does employee compliance come more from leadership or management or either one and how would that work?
Objective or multiple choice questions based on marketing.
Concern about the responsible preservation of global environment is going to continue to grow in next century. Businesses at all levels across the globe are asked in most cases to responsibly protect and preserve our planetary environment.
Read Bank of America's newly adopted Code of Ethics on its Web site. Debate the adequacy of this code. Prepare an essay on strengths and shortcomings of the code.
Conduct online research on case Pelman vs. McDonald's in which it was alleged that McDonald's was partially responsible for the health problems associated with the obesity of children who eat McDonald's fast food.
Adverse Selection also the Individual Mandate also The Requirements to Buy Coverage under the Affordable Care Act.
In view of the anticipated growth of the over-50 market, a leading cosmetics company is re-evaluating the marketing strategy for its best-selling moisturizing face cream for women.
Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
Prepare a briefing, aimed at the CEO of an organisation, on a business story in the current business press. Students should use concepts studied to date to examine the story.
Discuss the merits of using arbitration, conciliation and litigation of internal and international business.
What ethical considerations are important when transacting international business?
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