Reference no: EM132493775

Market Behaviour During the Holy Month of Ramadan

Essay Writing Guidelines

Introduction:
Using up to date resources (not older than 2015), briefly discuss Business ethics importance from marketing perspective. Why marketers need to conduct or maintain ethical business practices(notmore than 1-2 pages)

Discussion:
Based on the given case, answer the following (without writing the questions).(4-6 pages max.)
• What ill practices reported in the case from a marketing perspective? Elaborate on these issues referring in your discussion to the assigned reading (Ethical Issues in the Marketing Program).

• Examine the relevance of price elasticity of demand to the issue of rising prices during the Holy Month of Ramadan.

• What remedies were suggested in the case for solving the ill practices in Ramadan shopping behaviour context for both parties, sellers and buyers?

Under the current situation in UAE, the lock down due to Coronavirus. What is expected in the coming Holy month (draw a picture and give supportive argument here). Use up-to-date external authenticated academic resources not older than 2015)
•

Conclusion:
(2-4 pages, max.Use up-to-date external authenticated academic resources not older than 2015)
• To what extent do you think the ill practices during Ramadan is just a consequence of changing market conditions rather than unethical behaviour by businesses owners? Discuss in light of the current pandemic situation around the Globe.

• Can ethical conduct be enforced by authority/governments alone? Discuss

References: Use Harvard style for intext citation and referencing

Authenticated academic resources means Textbooks,articles & papers published in academic ranking Journals; and governmental sources ending in .gov or .org.

Up to date means not older than 5 years.