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Examine the influences of sustainability

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Reference no: EM132071916

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Assignment Objectives

Discuss the social, group, and anthropological views of consumer behavior.

Examine the effects of social class, family structure, cultural background, group identification, and other social factors on consumer behaviors.

Analyze the technological, economic, and political factors that influence consumer behaviors.

Examine the influences of sustainability, social justice, and globalization, consumer politics and legislation issues on consumers.

Explore the ways knowledge and decision-making of groups and society can be used to increase customers, customer retention, purchases, and our understanding of consumer behavior.

Reference no: EM132071916

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