Reference no: EM131223529
Go to the Strategic Business Insights website.
Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments.
Go to the Nielsen website.
Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup. Enter your Zip Code (44095) and the code provided and click Enter. A map showing your geographic area will pop up along with information on the distribution of people by age, race/ethnicity, marital status, and presence of children. On the left will be three options: PRIZM, P$CYCLE, and ConneXions (three segmentation techniques based on Zip Codes, Wealth, and Connectivity).
Click on PRIZM to view the list of primary segments for your geographic area. Into which of these segments would you place yourself and why?
Write a 1,400-word segmentation analysis that includes the following:
Summarize your results.
Summarize what you learned about these segmentation methodologies.
Compare your results showing your buying behaviors with what you know of organizational buying behaviors.
How do consumer behaviors differ from organizational behaviors?
Examine the dimensions of the consumer segments as well as organizational segments.
Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=100&pageName=What%2Bis%20Segmentation&menuOption=learnmore
https://www.strategicbusinessinsights.com/vals/presurvey.shtml
|
Applying the lower of cost or net realizable value basis
: Freeze Frame Camera Shop uses the lower-of-cost-or-net realizable value for its inventory. The following data are available at December 31. Item Units Unit Cost Market Value Cameras: Minolta 3 $172 $152 Canon 9 140 170 Light meters: Vivitar 13 130 10..
|
|
Same direction on parallel tracks
: A freight train leaves the station 1 hour before a passenger train. The two trains are traveling in the same direction on parallel tracks. If the rate of the passenger train is 5mph faster than the freight train, how fast is each train traveling i..
|
|
Determine the feasibility of whether the project
: Required to determine the feasibility of whether the project should proceed or not - Produces high level overview of project relating requirements and scope.
|
|
Which source emits the greatest amount of pm
: A concrete block manufacturer operates a natural gas-fired furnace-type curing kiln (rated at 20 Mbtu/hr) and burns an average of 820, 000, 000 m3 of NG annually. Which source emits the greatest amount of PM
|
|
Examine the dimensions of the consumer segments
: Summarize what you learned about these segmentation methodologies. Compare your results showing your buying behaviors with what you know of organizational buying behaviors.
|
|
Time value concepts applied to solve business problems
: (Time Value Concepts Applied to Solve Business Problems) Dubois Inc. has $600,000 to invest. The company is trying to decide between two alternative uses of the funds. One alternative provides $80,000 at the end of each year for 12 years, and the oth..
|
|
What is the probability that heads occurs
: A fair coin is flipped seven times. What is the probability that heads occurs exactly 6 times if it is known that heads occurs at least four times?
|
|
How far from jane''s house does he live if the entire trip
: A rectangle has a width of 0.7x and a length of 0.4x. Which formula is the correct one to calculate the perimeter (P) in terms of x? Gerry drives to Jane's house at 60 miles per hour and comes back at 40 miles per hour. How far from Jane's house does..
|
|
Compute the net income under absorption costing
: Advanced Company reports the following information for the current year. All beginning inventory amounts equaled $0 this year. Units produced this year 30,000 units Variable overhead $90,000 in total Fixed overhead $150,000 in total Given Advanced Co..
|