Examine the changing environment for business

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Reference no: EM132309848 , Length: word count : 1500

Assessment Report Topic corporate responsibility follow the conditions

Length/ duration 1500 words per individual group poster

Task : Communicating strategically

In Assignment 1 we examined the changing environment for business and factors impacting on communication in today's workplace. In Assignment 4 we explore how these changes have affected corporate communications and why it has become imperative for modern organisations to communicate strategically. Against this backdrop, the focus of the assignment is on the corporate communication function itself.

Although not every organisation can include all the sub functions and responsibilities, to operate most effectively, a majority of these functions must be included in the overall communications function.

Your boss, the CEO of MnM Company, has asked you to prepare a report investigating the question: 'Why and how should managers master the corporate communication function'? In so doing she expects you to examine the following four sub-functions within the function:

1. Identity, image, and reputation

2. Corporate responsibility

3. Media relations

4. Crisis management.

5. Stakeholder relations*

*For groups of 5 only.

Working in groups, each student will write on one of these four corporate communication sub-functions. (Please note: depending on final student numbers there may be groups of three or five.

Please follow these guidelines to complete the assessment:

1. The assessment task comprises two parts:

1. one individual section to the report comprising 1500 words (representing 60% of the final grade); and

2. group-based activities focussing on four components (representing 40% of the final grade). is the completion of a team contract with accompanying timeline schedule;

ii. the organisation, structure and editing of the actual report;

iii. a group-based presentation with each group member reflecting on at least one key point that they have learned researching their section

iv an accompanying group poster in the form of ONE PowerPoint slide for each group.

Reference no: EM132309848

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Reviews

len2309848

5/22/2019 12:34:13 AM

• participate meaningfully in the preparation of the team contract; • follow the terms of the team contract; • cooperate with group members in preparing the assessment output; • participate in the group presentation and poster. The size of the penalty applied will be determined by the Unit Assessor, in consultation with your tutor, based on the particular circumstances of each case.

len2309848

5/22/2019 12:34:04 AM

Writing a group report requires effective organisation, time management and communication skills. Students often find report writing on their own challenging, and group writing can be even more intimidating. Guidelines for approaching a group report - for structuring the report and dividing the workload, who will write what sections and take responsibility for editing, proofreading, publishing - are provided under Assessment Tasks and Submissions. Without guidelines, one or two students in a group often end up writing the group report, and this can create workload issues, and resentment when marks are distributed. Details of the marking criteria and mark distribution will be available on the Blackboard.Each group is expected to produce a team contract with accompanying timeline schedule: establishing team procedures, identifying expectations, and specifying the consequences for failing to follow these procedures and fulfil these expectations.

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