Reference no: EM131940184

Walmart utilizes an everyday low pricing (EDLP) strategy that stresses continuity of retail prices at a level somewhere between the regular nonsale price and the deep-discount sale price of its competitors.

This strategy helps assure customers that they won't find a lower price for these products at a different store the next time they go shopping. In addition, many stores with everyday low prices offer money-back guarantees if a competitor offers the same merchandise at a lower price. These pricing policies tend to limit the customer information search to the retailer's offering.

Any other example of EDLP to share