Evaluating performance using shareholder value creation

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Assignment:

The balanced scorecard was created to offset some of the negatives of the traditional methods of evaluating firm performance. What is wrong with the traditional method of evaluating performance using shareholder value creation?

A. Too short-term focused on the near term looking forward rather than the past or long-term

B. Nothing is wrong with it, it is a perfect measure of evaluating firm performance and captures everything needed to assess a company's past, present, and future.

C. Too backward facing (history-focused) and does not take the future into account

D. Focused on a 10-to-20 year forecast of the company rather than how it is doing now.

Reference no: EM133277918

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