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Evaluates the social media strategy of a company

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Reference no: EM132691559

Problem 1: Evaluates the social media strategy of a company or organization. You will carefully choose a company/organization and you will examine how it is performing on the different social media platforms.

Your analysis should cover the following topics:

  • A description of the company/organization.
  • A detailed description of the brand/product or activity. What is the target market? 
  • Overview of the social media activity across different social media platforms (at least 3).
  • Company Reach (number of followers, group members, view counts etc)
  • Company Posts (how often the company post on social media)
  • Feedback (number of comments, likes, replies)
  • Average Response Time (response time to user comments)
  • Sentiment Analysis (number of positive, neutral and negative mentions on each social media platforms)

Reference no: EM132691559

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