Evaluate unilevers current brand portfolio

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Reference no: EM133947043

Assoignment:

Evaluate Unilevers current brand portfolio. Is a new brand necessary to serve the low-income segment or could Unilever reposition one of its existing brands or simply launch a brand extension? If you judge a new brand is necessary, write its positioning statement, and choose its name among Unilever's worldwide brand names.

Reference no: EM133947043

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