Reference no: EM13921596

1000 word paper as following:

The overall topic is "Advertising executives should never design campaigns that manipulate the young and the vulnerable".

Evaluate the topic from the perspective of two normative ethical theories that were taught on the module and justify why they are relevant for the topic.

Articulate your own reflections on the ethical issues associated with the topic after considering from key stakeholder perspectives. Present a valid argument to support your viewpoint using current business issues to support your views. Be sure to provide references to support your views and to help produce a logical argument.

A conclusion that draws from points above to identify the key ethical considerations and implications presented by the topic for business and society.

Suggested Report Format:

Introduction: max. 200 words

Evaluation from normative theoretical perspective: 650 words

A valid argument developed through reflection from KEY stakeholder impact (reference to current business issue!!!!): 750 words

Conclusion: Considerations & implications presented by the topic for business and society (400 words)

List of References: formatted in accordance with guidelines on Harvard Style.

A paper according to the ethical theories and this topic. Please be guided by this-GoodafternoonMsKaiser, ladiesand gentlemen. The topic of our debate today is that advertising executives should never design campaigns that manipulate the young and the vulnerable.

I will be first speaking about ethical theories and their relation to our topic, and also I will introduce you to the issue of manipulation among young people as a consumer group.Oursecondspeaker, Ivanna, willexpandmore on these issues and will provide some more practical examples.Whileourthirdspeaker, Georgy, willberesponsible for our rebuttal. And Christina will be responsible the closing statement.

Advertising is everywhere around us and is thrown in our faces every second of the day. Actually the only time of the day when advertising is not thrown in our face is when we are sleeping.

Manipulation of imagery, fake news and more are so prevalent that young people in particular are vulnerable to a lot of influences from all angles.
With such constant bombardment of images of what beauty, perfectionetcareallsupposed to be, it is no wonder that many related health issues are increasing in younger children, from anxiety and stress to bulimia and anorexia.

There are many ethical theories that exist, but when thinking of advertising, a few come to mind but only some of them really fit in this case.

The first that comes to mind is Deontology. Deontology is most associated with German philosopher Immanuel Kant. The basis of this theory is we have a moral obligation to do the right thing. According to Kant, actions have true moral worth only if they come from good will. So, are advertisers acting out of good will? Are they fulfilling their moral obligation? In my opinion, they are not. I feel advertisers should act with good will all the time, but unfortunately others who only have the interest of the company can sway the individual away from doing the right thing. Critics of this theory say it is too rigid and it doesn't take into account cultural differences. Everyone's morals are not the same. This theory has good intentions, but not the best for advertising.

Egoism is another ethical theory that could be applied to this particular situation. Egoism is when "an act is right if, and only if, it best promotes one's long-term self-interest." In this situation advertisers are using the young impressionable minds of children in order to make money for themselves and their clients. They are only thinking about themselves and what is best for them, which is promoting their long term self-interest. These advertisers are using the necessary tactics to insure they are successful at their jobs, which in the end is to sell the products of their clients.

Lets discuss also theory of Utilitarianism. This theory says that the greater good is the only concern. If using Utilitarianism, the right course of action will lead to the greatest pleasure or least amount of pain. This takes into account the majority rather than the minority, which if thinking about government, this is commonly how things play out. I believe this is the theory that most fits modern advertising. The majority of ads today get their fair share of complaints unless it is just so offensive to viewers that it causes an uproar.

Children are our countries future and what can we say about our countries future if we are already steering children in the wrong direction and influencing them with negative advertisements? I am not trying to persuade individuals to not trust advertisers, because sometimes advertisements are useful in our society and very beneficial to us as consumers. I just think that advertisers should become more aware of the influence they have on the individuals in our society and question the ethics of their actions and advertisements a little more often.