Reference no: EM131289096

Assignment

Description

At least 350 Words

Deadline: 5 hours (This is the maximum time I have, anything beyond this will not be of any help)

Question

Part II

Select an ad campaign of your own interest. It can be a political campaign, PSA or a campaign for a product; it is up to you.

Create a hypothetical evaluation research proposal to evaluate the effectiveness of the ad campaign. Address each of the following in the research evaluation proposal:

•Assess how well the ad campaign will reach the targeted population and the level of anticipated response from the population to the ad campaign.

•Analyze the strengths and weaknesses of the different types of measures that can be used to evaluate the effectiveness of the proposed ad campaign.

•Indicatethe proposed research measures that you think would successfully determine the effectiveness of the ad campaign.

•Describe your sample and sampling method, and justify your decision for selecting this sampling frame.

•Explainthe sampling calculation method you chose and, based on this method, calculate the sample size you would need.

•Explain the statistical methods you chose for analyzing data collected.

•Explainhow you would assess the validity and reliability of your measures.

•Evaluate the strengths and limitations of the evaluation research proposal.

•Evaluate the degree to which the results from the ad campaign evaluation study can be generalized to the target population.

Format your assignment and all sources according to appropriate course-level APA guidelines.