Evaluate the significance of the product lifecycle

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Consumer Confidence in Sustainable and Ethical Brands

Read "Consumer Responsibility" on pages 22-27 in the Cone/Echo Global CSR Study.

Answer the following questions in a well-written paper:

Evaluate the significance of the product lifecycle in lifecycle pricing for companies that promote CSR.

Analyze the connections among source, production, consumption, and disposal.

What are the implications for a firm's reputation when there is a dichotomy between the final consumer product and the inputs of its production? Using two examples of companies that have not paid attention to the product lifecycle of their brands, create a plan for they could have done differently to be socially responsible.

Analyze the six product certification logos from the text. Why do or do you not believe that consumers trust a brand carrying the specific certifications? Defend your position with research.

As a manager in a global company, create a five-step plan that you would take to ensure that your organization is engaging in ethical and sustainable practices.

Reference no: EM13847835

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