Evaluate the recent acquisitions made by gmcr

Assignment Help Strategic Management

Reference no: EM131889480

Problem: Strategic Management

Keurig/Green Mountain Coffee Roasters (GMCR)

Final Exam Paper

1. Provide an executive summary to your paper that indicates your analysis of the major issues presented in the case concerning GMCR and the highlights of your Strategic Plan (see question #9).

2. What are the vision and mission of GMCR? According to Porter's model (Exhibit 5.1), what is Keurig's business-level strategy? And has this strategy yielded a sustainable competitive advantage? Consider "Focused Differentiation" and "Focused Cost Leadership" as separate options here, along with "Overall Differentiation" and "Overall Cost Leadership."

3. Evaluate the recent acquisitions made by GMCR. What are the primary objectives? Apply Exhibits 6.2, 6.3, and 6.8 in framing your response here. Overall, has GMCR's acquisition strategy been sound/successful?

4. Evaluate the strategic alliance/licensing agreements that GMCR has entered into (e.g. with Dunkin' Brands and Starbucks). What are the advantages and disadvantages?

5. Evaluate GMCR's organizational design/structure. Is their design/structure optimal, and is the evolution of that design/structure sensible? Apply exhibits 10.1 and 10.5 in framing your answer here.

6. Develop a Strategic Group Map (see Exhibit 2.7) for the coffee industry, using Breadth of Distribution as the horizontal axis and Price/Quality Perception as the vertical axis. Who does GMCR mostly compete with now? Should that change? If so, how?

7. Evaluate GMCR's (including its early history as "Keurig" prior to the GMCR acquisition) strategic innovation since its founding up to the time of the case. What radical and incremental innovations has the company produced (Exhibit 12.1)? Is GMCR on the right track in terms of innovation?

8. What stage is the single-serve brewing/coffee product and industry in at the time of the case (apply Exhibit 5.7 here)? What are the top 2 or 3 strategic implications?

9. Present your strategic plan for GMCR by delineating 3 specific strategic recommendations for GMCR to follow. Be as creative and specific (yet concise) as possible.

Reference no: EM131889480

Questions Cloud

Policy that allows all employees to work at home : Do you think that companies should have a policy that allows all employees to work at home? Why or why not?

What can an organizaton do to build an ethical reputation : How can managers encourage ethical behavior though his/her own actions? What can an organizaton do to build an ethical reputation?

Create a scanner for the file and pass it to your validator : Prompt for the name of the file to be validated. Create a Scanner for the file and pass it to your validator.

How does the role of hr supports the organization strategy : How is the HRM function in an organization used to support the goals of the organization?

Evaluate the recent acquisitions made by gmcr : Evaluate the recent acquisitions made by GMCR. What are the primary objectives? Apply Exhibits 6.2, 6.3, and 6.8 in framing your response here.

Brands fair trade team products : Assuming that you're in a position to afford it, would you pay the premium - the portion of the price above the price charged for non-specialty brands Fair

What is induction training : What is induction training (in Human Resource) and why is it important?

What are the benefits of engaging in strategic planning : Contact several business owners or top managers. Find an organization that does strategic planning. Make an appointment to visit with the strategist.

How would you go about the interview : How would you go about the interview? What do you need? What should the interviews include? How would you avoid potential bias?

User Account

All Pages