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Evaluate the product as an innovation

Assignment Help Marketing Management
Reference no: EM132003492

Question: Describe the target market(s) in which the product is to be sold Geographic region(s); demographics, lifestyles, etc.

Your Product

Brand Name-origin and significance

Positioning Strategy

Evaluate the product as an innovation as it is perceived by the intended market

Discuss also major product problems and resistances based on the preceding evaluation

Your Marketing Objectives

Target market (specific description of the market)

Expected market share or market penetration rate

Expected sales in dollar volume

Your Product Strategy

Product differentiators or competitive advantage

Packaging

Support Services

Your Promotion Strategy

Major message thrust

Advertising-media mix, reach, costs

Sales Promotion-forms, objectives, and costs

Personal Selling

Miscellaneous promotional methods

Your Distribution Strategy (Macro)

Port Selection

Origin Port

Destination Port

Mode Selection-Specify your mode of choice and discuss the advantages/disadvantages of each mode for reaching your country (Railroad,

Air carrier, Ocean carrier, Motor carrier)

Documentation Required

Bill of Lading

Dock Receipt or Air Bill

Commercial Invoice

Shipper's export declaration

Statement of Origin

Your Distribution Strategy (Micro)

Warehousing Needs

Retailers-Type of retail stores, scale of operation (large or small), and retail markup

Wholesalers-Type of wholesalers, scale of operation, and wholesale markups

Import/Export Agents

Your Pricing Strategy

Handling Expenses (pier charges, wharfage fees, loading/unloading charges)

Customs duties

Import taxes

Wholesale and Retail Markups

Company's gross margin

Retail price

Methods of Payment (cash in advance, open account, consignment, sight/time/date draft, letter of credit, etc.)

Government Participation

Agencies that can help you

Regulations you must follow

Budgets and Profitability Analysis

Marketing Budget

Product Cost

Distribution expense

Selling expenses

Advertising and promotion expenses

Other Costs

Annual profit and loss statement (first and fifth years)

Reference no: EM132003492

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