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Course: Product Development
Answer Structure
Pick a category basically dominated by TWO main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved?
1 Overview
a Product and its features
b Function of the product
c Target Market for the product
2 Analyze the product similarities
3 Analyze the product differences
4 Explain the current positioning status in industry
5 Recommendation for improvement
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