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Evaluate the marketing activities of chosen organization

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Reference no: EM132341359

Assignment - Reflections on Concept Applications

Assessment Criteria - The purpose of these tasks is to get you to relate the marketing concepts which you will learn in weeks 1 through 6 to your own experience and then to critically evaluate the marketing activity of a chosen organization. The five weekly exercises should not be seen as separate from the final report, rather they should be seen as a cumulative experience to enable you to more effectively evaluate the marketing activities of your chosen organization.

You are required to choose ONE of the following retail organizations as the subject of your report and each week you will relate the concept taught during that week's lecture & tutorial to a BRANDED product sold in that store. You can choose one from:

1. Coles

2. Woolworths

3. Aldi

4. Myer

5. David Jones

Each week you will need to visit the same retailer and select one branded product from the total range and write how, in your opinion, that brand demonstrates the marketing concept(s) taught that week For Example: In Coles you may select Arnott's Biscuits to demonstrate the concept of segmentation.

Each weekly reflection should be no more than 300 words and each reflection exercise must be clearly headed to show the concept being demonstrated. While you may need to cite references in this exercise, it is not anticipated that you will need to cite extensively.

PRESCRIBED TEXTS -

Pride, W.M., Ferrell, O.C., Lukas, B.A., Schembri, S., Niininen, O. & Casidy, R. (2018), Marketing Principles, 3rd Asia-Pacific Edition, Cengage Learning Australia.

Journals - Within the discipline there are a number of journals that will provide assistance in the preparation of assessment items and will also give additional insights into topics studied. For example:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Harvard Business Review
  • Journal of International Marketing
  • European Journal of Marketing
  • Journal of Services Marketing

Length and/or format: 5 x 300 words = 1500 words in total. Also APA STYLE REFERENCING.

Attachment:- Assignment File - Reflections on Concept Applications.rar

Verified Expert

The following report has been made to give an insight to different marketing concepts. The various marketing concept have been demonstrated and evaluated in context of David Jones, one of the most popular and leading departmental stores of Australia . Critical evaluation of those concepts have been provided in the report as well.

Reference no: EM132341359

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