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1. Mercedes is thinking about advertising its cars to college students. Do you think that college students are a viable potential market for Mercedes? Why or why not?
2. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Write a memo to your client showing your evaluation of the kids' segment against the four criteria for successful market segmentation.
3. Investigate how Delta Airlines uses its Web site, https://www.delta-air.com/, to cater to its market segments.
4. A local supermarket would like to introduce their own brand of paper goods (e.g., paper towels, facial tissue, etc.) to sell alongside their current inventory. The company has hired you to generate a report outlining the advantages and disadvantages of doing so. Write the report.
5. List the countries to which Levi Strauss & Co. markets through its Web site, https://www.levi.com/. How do the product offerings differ between the United States and European selections?
Create or analyze an organizational Twitter account. For this assignment I would like to see you either analyze an existing Twitter account that you might use for a personal business you will want to have one day
American Made Automobiles is offering a contest to design the car of the future. Submit a description of your dream car for a chance to join the design team
Almost all comments on social media are made by a small percentage of consumers. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in mak..
A clear understanding of one's target market is essential for planning and implementing an effective promotional program. Explain why this statement is true
Explain Enhance network security and assume that you are the network security officer of a company
From the first e-Activity, compare and contrast the approach to product adaptation in foreign markets from the video you viewed to the company that you researched. What are the similarities that you notice between the two companies
develop a business proposal based on your topic selection from the week three assignment. your paper must be six- to
what is the basic problem that Rosenstein and hull need to resolve.- what are the advantages and disadvantages of the proposed online consulting and the traditional approach to consulting ?
During the first week of a search advertising campaign, your ad was served to 10,000 people and you are paying on average $3.35 PPC. It the CTR is 1.35%, then how much did you spend in the first week?
Consumer Promotions
Write 400 word summary marketing plan for Apparel. Your plan should include descriptions of the following: Technology- Include: How will you use technology to connect with your customer base
how does competition play a role in healthcare marketing? does anyone have any healthcare competitive campaigns to
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