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In a 2-page executive summary, do the following:
Examine the following scenario and consider strategies to limit the negative impact of external factors and improve organizational success.
Scenario: A small independent hospital in rural Georgia is seeking to attain Magnet Status. This designation demonstrates to stakeholders that the organization is committed to delivering high-quality patient care. With this designation, the organization can easily attract and retain a highly-engaged clinical staff. Moreover, it provides the organization an opportunity to market itself to potential patients as the place to receive top-quality care. This means that the organization could realize a greater market share of insured and private pay patients traveling as far as 100 miles just to receive the quality services. It also positions the organization to enter into joint ventures with physician groups eager to provide new services, which would lead to increased revenue streams.
Although the designation sounds like a great opportunity for the organization, the board of directors is split on their support of this designation. The board members in support of the designation understand the great value that this program will bring to the facility; however, those in opposition learned from a research study that non-magnet hospitals had better infection control and less post-operative sepsis. They also learned from another study that working conditions in a magnet facility are not better than those in non-magnet facilities. Therefore, the dissenting directors have concluded that the organization should not invest its time and resources to seek this credential. The CEO must get support from an overwhelming majority of the board to move forward with pursuing this designation.
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This paper presents the study of the external environmental factors in relation to a hospital as they are evaluating to go for the Magnet status. The various factors are there like social, legal, economic, political and technological. They impact the proceedings to a great extent. The hospital has a viewpoint that by getting the magnet status, they can market their position well and earn great customer base and enhanced brand image. But the Directors are divided into two views as to whether to go for it or not. Paper gives the insight to take a final call for the decisions
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