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1. Evaluate the effectiveness of pretest advertisements and if this is a practice a small inventor or entrepreneur can leverage.
2. Based on your supported position, identify an alternative.
3. Think of a great product you have used. Identify the product and the main usage(s) of the product.
4. Establish the case for testing this product using a field or lab approach along with the expected benefits of your action.
Refer to kit kat
for this assignment you will do a significant portion of work in ms excel and import it into an ms word document for
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