Reference no: EM132349339

Case - ADIDAS

QUESTIONS -

1. Analyse the importance of using both above-the-line and below-the-line communication for Adidas.

2. Justify how effective you feel the high cost use of sponsorship has been to Adidas?

3. Evaluate the effectiveness of Adidas' use of social media in its 'Take the Stage' campaign.

4. Young people are a central market segment of Adidas' target market. Do you feel that this restricts the market for their products or do you feel that they are doing the correct thing?

Instructions:

• Provide an executive summary of the individual research and work that was undertaken;
• Cite sources of information that have been identified together with key areas of research that were undertaken. Key sources of research/references/literature search sources should be correctly referenced, as an appendix.
• Somewhere in the conclusion please summarise what you feel are the key theoretical issues that have been covered.
• From an individual point of view, what personal observations do you have in relation to this piece of work? These observations can be positive and/or negative.
• Identify what you have personally learned as a result of undertaking this assignment.
• Was the exercise a success or a failure? What do you feel you have learned?

Attachment:- ADIDAS Case Study.rar