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Evaluate strengths and weaknesses of each communication tool

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Write a 1450-1600-word paper in which you discuss THREE marketing communication options in advertising, personal selling, public relations, and promotion that you believe can be effectively used to promote the product COCA_COLA.

Include the following:

Evaluate the strengths and weaknesses of each communication tool.

Justify your choices based on the target market, the competition, and your desired positioning.

Reference no: EM13863139

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