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1. Evaluate Gatorade's social media strategy using the 4E framework.
2. Using the componemets of the 4E framework, outline how an entrepreneur marketing T-shirts can augment or enhance his or her marketing mix efforts.
3. Suppose an herbal tea company introduced a new product called mint-enhanced tea-mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools?
Think of how you will create value by making it more advantageous to employ or contract with your technology business. Ideally, you provide more value than just being inexpensive.
If a firm can increase its total revenue by raising the price, shouldn't it do so? Explain your answer. How does price allocate goods and services? Why is it important for managers to understand the concept of break-even points? Are there any drawba..
The forecast for monthly demand is given below. On average there are 22 production days in a month. It takes one worker three days to complete one unit. The current production work force level is 50 employees. Develop separate production plans for ch..
Each day, you observe numerous practices in your office that are not "environmentally friendly" and that also cost your company money. A lot of paper is wasted, for instance, on print jobs that no one claims. Identify one of these practices and write..
Business Week magazine is sent to a national distributor of magazines. Curtis Circulations Co., which sells the magazines to various wholesalers, including Hudson News. What theory do you believe the SEC pursued against Falcone? What are the elements..
Does risk-based compensation limit the freedom of primary care physicians in any way in terms of patient care. Why or why not. How does the capitation model of reimbursement work? Do physicians generally prefer one model over the other. Why or why no..
Which of the following variables is at the core of quality management?
A sporting goods company has a distribution center that maintains inventory of fishing rods. The fishing rods have the following demand, lead time, and cost characteristics: Average demand = 100 units per day, with a standard deviation of 12 units Av..
Demonstrate the importance of physical and social environments on health and critique a global public health issue that is affected by either physical OR social environment. student you need to make your information as an info graph
Consider the benefits and challenges linked with project teams as shown in Exhibit 1.8 of the text. Assess the team contributions and determine which you think provides the biggest benefit. Determine which team contribution you think is the biggest c..
Discuss the best possible method for determining the value of the business you selected. Explain your rationale.
1. What are the steps in the planning process? Which step is the most crucial? Why?
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