Reference no: EM133852202

Assignment:

This assessment will achieve following learning outcomes: Learning Outcomes:

1. Critically analyse the importance of effective sustainable business operations and the conditions necessary for effective and efficient work

2. Critically evaluate organisational strategy and how this is developed in light of market and resource position

3. Critically evaluate how customer value can be maximised through marketing activities to produce sustainable, strategic, competitive advantage

4. Reflect on current trends and critical issues that are pertinent to the successful strategic alignment of sustainable value to markets and organisations

Assessment Content

For a 'new to market' product/service of your choice, you are required to write an Individual Management Report which discusses and identifies Marketing Aspects. Your report will cover the following criteria:

a) Develop your product/service idea and compile the main components of a well-researched marketing strategy that could be used for sustained success of the product.

b) Give a critical assessment of how the complexities of the external environment and economic conditions will impact on Marketing and Operational Planning for the product.

c) Propose and justify suitable methods and techniques for sustaining business operations and customer value, Suggest relevant measures and approaches to manage performance, quality and process\systems improvement.