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Brand Management
This assignment will assess the following learning outcomes:
1. Critically appraise contemporary key branding theory and concept(s).
2. Critically evaluate their impact on brand management practice.
The Assignment Task:
Assume that you are a Brand Manager in any international organisation of your choice and are tasked to develop and execute a branding programme to build awareness and create demand. You are also expected to evaluate the challenges that will be faced by the company considering changes in the environment. You are required to write a 2500 - word report that covers the requirements below:
1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation. (LO 2)
2. Illustrate the impacts of brand management as practised by the organisation. (LO 1)
Verified Expert
1. Challenges and importance of brand management: the essay has critically discussed the brand management process and its impact. towards the continuation of this study, it has found that product was failed badly as people preferred Diet Coke and Coke Zero more than it and along with that the taste of Coca-colaLife was not appreciated by people as wel. 2. Impact of brand management: On the other hand, the company has faced several impacts for brand management process. Coca-Cola has been traditionally benefited from word of mouth promotions and television commercials but with the changing perspectives of customers, the company also needs to promote the products extensively on digital platforms.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
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