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Marketing Discussion
1. Let's talk about the importance of the target market. Evaluate few market segments and their target market. We'll start with you---Who is targeting you? Watch your mail for a few days and pay attention to any telemarketing calls, etc...why do you think you are their target? Next, list 3 companies that market to seniors and 3 that market to teens. Why are these such important target markets to companies?
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2. Companies use market segmentation to maximize their marketing efforts and impact of their brand on those key demographics so learning the most you can about those segments is vital. Let's look at one of those tools for gathering information. VALS is one of the most popular tools used in marketing segmentation.
Discuss hospitality marketing in general. Draw illustrations from one successful company?
Define marketing channel. List and explain marketing activities performed by marketing channel members or intermediaries.
Michael is a marketing manager for a home repair organization. He is trying to make a decision on a supplier. Which of the following influences the decision about which supplier is chosen?
Write a 350- to 700-word paper that discusses how this small business has used social media to develop their relationship marketing.
What are the different types of 3PL firms? Give examples. What are differences between 3PL and 4PL?
The third leg in the strategy tripod
Name five social media web sites that you believe would be useful for B2B marketing? Include in your response why you feel each would be useful?
How dynamic is the industry in which your company is based? Is there evidence that industry structure is reshaping competition, or has done so in the recent past?
Case: Trouble Brews at Starbucks, Start writing the second section of your Marketing Plan. The second section of your Marketing Plan is the Situation Analysis
Explain why you chose this not-for-profit organization. What appealed to you? Why is this organization a good candidate for the strategic analysis that you will perform for the final project?
Offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the t..
Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done bett..
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