Evaluate current marketing strategies of the brand-company

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Reference no: EM133882086

Do the following assignment

Final Presentation : Brand/Company Analysis

Objective:

The objective of this assignment is to apply the concepts and tools learned throughout the course to analyze a brand or company. Students will create a 5-10 minute video presentation showcasing their analysis. Supporting documents, such as PowerPoint slides, graphs, data tables, and other relevant materials, should be uploaded alongside the video on Canvas.

Guidelines:

Selection of Brand/Company:

  • Choose a brand or company that interests you and is relevant to the concepts covered in the course.
  • Ensure you have access to sufficient data and information about the brand/company to conduct a thorough analysis.

Content of the Presentation:

Introduction:

  • Provide an overview of the brand/company.
  • Explain why you chose this brand/company for your analysis.

Market Analysis:

  • Discuss the market in which the brand/company operates.
  • Analyze the target audience and market segmentation.

Competitive Analysis:

  • Identify and analyze key competitors.
  • Discuss the brand/company's competitive positioning.

Marketing Strategies:

  • Evaluate the current marketing strategies of the brand/company.
  • Provide insights into digital marketing efforts, including social media presence and SEO.

Customer Insights:

  • Use available data to analyze customer behavior and preferences.
  • Discuss customer satisfaction and feedback.

Recommendations:

  • Provide well-supported recommendations for improving the brand/company's marketing strategies.
  • Suggest potential growth opportunities based on your analysis.

Video Presentation:

  • Create a 5-10 minute video presentation.
  • Ensure the video is clear and well-organized.
  • Use visuals (slides, charts, graphs) to support your analysis and keep the audience engaged.

Supporting Documents:

  • Prepare a PowerPoint presentation or other visual aids to accompany your video.
  • Include graphs, data tables, and any other relevant materials.
  • Upload these supporting documents alongside your video on Canvas.

Submission Instructions:

Video Upload:

  • Large video files can be difficult to upload directly to Canvas.
  • Consider uploading your video to YouTube or a cloud service like Google Drive, OneDrive, or Dropbox.
  • Ensure the privacy settings allow your instructor and classmates to view the video.
  • Provide the link to the video in your submission on Canvas.

Alternative Platforms:

  • You can also use platforms like Microsoft Teams or Zoom to record and share your presentation.
  • Make sure to adjust the access settings to allow viewers to watch the video.

File Naming:

Name your files clearly, including your name and name of the brand/company you analyzed (e.g., "JohnDoe_BrandAnalysis_Presentation").

Evaluation Criteria:

Your presentation will be evaluated based on the following criteria:

Content:

  • Depth and accuracy of the analysis.
  • Application of course concepts and tools.

Organization:

  • Clarity and structure of the presentation.
  • Effective use of visuals and supporting materials.

Delivery:

  • Quality of the presentation (engagement, pacing, articulation).
  • Adherence to the time limit.

Recommendations:

  • Practicality and feasibility of the recommendations.
  • Support for recommendations with data and analysis.

Reference no: EM133882086

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