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Evaluate companys strategies for sustainable advantage

Assignment Help Marketing Management
Reference no: EM132300345

The organisation choosen is Mount Gay Distilleries, which is a rum producer in the island of Barbados.

Hypothetical scenario of a potential change in any of the MACRO environment forces: the change selected is a change in the economy

You will be required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in which changes within this organisation's MACRO environment might impact upon its marketing strategies and activities.

You will be assessed on your ability to:
Within a hypothetical scenario of a potential change in any of the MACRO environment forces of your chosen organisation:

A) Critically evaluate the company's strategies for sustainable competitive advantage, segmentation (including targeting and positioning) and branding

B) Identify and critically assesstwo opportunities for growth within the organisation's MACRO environments

C) Make clear links to the marketing theory that underpins your work

D) Write a logical, well-presented and accurately referenced piece of work

The length of the report will be 2500 words +/- 10%. The word count limit is there to test your skills of conciseness and focus - keep your work relevant to the subject matter.

Verified Expert

The present solution is based on the concept of Mount Gay Distilleries, using as the case example. The solution comprises of more than 2500 words and is submitted in Microsoft office word document file. All the given instructions and rubrics were followed while preparing this solution. The contents present are unique and are free from any type of plagiarism. The information sources were cited in APA format, at the end of this solution.

Reference no: EM132300345

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Reviews

len2300345

5/6/2019 11:02:12 PM

I need some help referencing some parts in the attached document correcting parts within the document which may be incorrect. as well as answering question 3. Identify 2 specific growth opportunities in the company's macro environments and set out what the company should do to take advantage of these

len2300345

5/6/2019 10:58:45 PM

Key sections with suggestions as to word count Contents Approximate Word Count Weighting 1. Brief summary statement of the change in any of the MACRO environment forces of your chosen organisation. 200 10% 2. Potential impact on marketing strategies under the following headings: • Competitive advantage • Segmentation, targeting and positioning • Branding 1700 50% 3. Identify 2 specific growth opportunities in the company’s macro environments and set out what the company should do to take advantage of these 600 30% 5. Bibliography (not included in the word count) 10%

len2300345

5/6/2019 10:58:27 PM

I need some help referencing some parts in the attached document correcting parts within the document which may be incorrect. as well as answering question 3. Identify 2 specific growth opportunities in the company's macro environments and set out what the company should do to take advantage of these

Write a Review

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