User Account

All Pages

Evaluate challenges to implementing a successful alliance

Assignment Help Marketing Management
Reference no: EM131131996

with any partnership, there are sure to be implementation issues, if not problems. Consider the case of Clorox and its Green Works brand. Clorox initially licensed the Family Pure brand from a Japanese company. Then they asked European partners to help develop cleaners made from plant-based ingredients. Their aim was to find eco-friendly cleaners that work at least as well as effective harsh chemicals like bleach (Makower, 2008). After tests with consumers, Clorox changed the name to Green Works and co-branded it Clorox.

Although the Clorox/Green Works process serves as a partnership success example, imagine that you are a key HR professional intimately involved in its development, and that post-agreement, serious implementation problems develop in many phases of the relationship. For example, suppose that the Japanese company later claimed that they were not being sufficiently compensated. Perhaps you learned that the European partners intended to develop products of their own based on the research that Clorox commissioned. Consider the key elements of a response plan, anticipating contingencies that might alter the decision on what actions you take. The elements of your plan should include considerations related to culture, costs, competencies, compliance, and competitors.

To complete this Assignment, respond to the following in a 5 to 6 -page paper:

• Analyze HR strategies for promoting a successful alliance.

o Cite specific steps from the Required Resources and your own research that are essential to take before an alliance agreement can be reached.

o Describe the importance of relationship management to the success of an alliance.

• Evaluate challenges to implementing a successful alliance.

o Identify potential obstacles that could prevent alliance partners from maintaining productivity, retaining key talent, and promoting long-term implementation of the buy decision.

- Describe the obstacles and suggest actions that could be taken to prevent or mitigate their effects.

- Support your analysis with specific examples

Reference:

Makower, J. (2008). Clorox aims to show that 'Green Works'. GreenBiz. Retrieved from https://www.greenbiz.com/blog/2008/01/12/clorox-aims-show-green-works

Reference no: EM131131996

Questions Cloud

Journalize the issuance of the shares assuming the stock : Journalize the issuance of the shares assuming the stock has a stated value of $1 per share.
How can inter-firm learning be promoted : How do governance structures promote inter-firm learning throughout all levels of employees in a partnership? What can HR professionals specifically do to ensure that governance structures enhance the effectiveness of inter-firm learning?
Write a paragraph for the italian influence in your piece : write a paragraph or two making a case for the Italian influence in your piece.- Describe details to help make your argument.
Journalize the issuance of the stock : On May 10, Mazili Corporation issues 2,000 shares of $10 par value common stock for cash at $18 per share. Journalize the issuance of the stock.
Evaluate challenges to implementing a successful alliance : Identify potential obstacles that could prevent alliance partners from maintaining productivity, retaining key talent, and promoting long-term implementation of the buy decision.
Ken fritz is studying for his accounting midterm examination : Ken Fritz is studying for his accounting midterm examination. Identify for Ken the advantages and disadvantages of the corporate form of business organization.
Why are kpis crucial to the success of alliance agreements : Describe how KPIs alleviate potential problems with alliance partners. From your research on negotiating KPIs, what types of barriers to agreements often get in the way?
What effect would a decreased cost of capital have on a firm : What effect would a decreased cost of capital have on a firm’s future investments?
List significant differences between the windows and linux : List at least 5 significant differences between the following two OS. Windows, Unix and/or Linux, MAC OS (is actually Unix/Linux style in how it looks, but behaves differently), Other open source and Other closed source.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd