3 Brand Management a. Identify and discuss two (2) Branding 10 Practices Strategies employed by the chosen organization in targeting potential market/s. b. Critically evaluate the effectiveness of the two (2) branding strategies identified above as regards to targeting potential market's. 30 4 Conclusion Summary of discussion. 10 Total 100

Please find attached assignment and simple of assignment is the requirement Criteria Description Weight 1 Introduction a. Background of the organisation b. Objectives of the assignment 10 2 Brand Management Application a. Identify and discuss two (2) types of brand extension employed by the chosen organization in targeting potential market/s. 10 b. Analyse the implications or impacts of the two (2) identified types of brand extension employed by the chosen organization in targeting potential market's. 30

State the number of words used at the end of your assignment. You may include diagrams, figures etc. without word penalty. A sliding scale of penalties for excess length will be imposed according to the amount by which the limit has been exceeded. 1-10% excess no penalty 11-20% excess 10% reduction in the mark 21-30% excess 20% reduction in the mark 31 %+ excess the work will be capped at a pass i.e. 40% NB. None of the above penalties will be used to change a student mark which is above the pass mark, to one that is below the pass mark. Therefore the maximum penalty for exceeding the word limit will be a reduction to a pass grade.

To achieve a grade of 70% or above In order to achieve a grade of 70% or above, as well as satisfying all of the outlined criteria for a 'pass', the student must demonstrate a detailed understanding and application of the concepts and principles of Brand Management. The submission will be well organised and contain all relevant data. It will show evidence of appropriate investigation including research from a range of academic literature and other secondary sources of information. Detailed answers will be given to each of the questions with appendices where appropriate. There will be an evidence of wider reading through appropriate supporting references.

Assignments must be submitted by the due date. The only circumstance in which assignments can be submitted late is if an extenuating circumstances form is submitted at the same time. In these circumstances work may be submitted up to 5 days late only. If the extenuating circumstances are upheld, the assignment will be graded; otherwise a 0 will be awarded. Maximum Word Length: 2500 words Assessment Criteria To achieve a 'Pass' grade of 40% or above In order to achieve a pass grade the student will have demonstrated at least a satisfactory understanding of the concepts and principles of Brand Management. The work produced must apply appropriate principles, concepts and frameworks in order to address the areas specified in the assignment. There should be also a clear evidence of research and reading, with reference to appropriate sources.