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Question 1 Describe and explain the marketing mix decisions that Marcia Kilgore made to influence the trade channels as well as the final consumers. Use the suggestion of Robert Lauterborn that the seller's 4P's should correspond to the customers' 4C's in your explanation.
Question 2 Explain how FlipFlop divides a market into segments and how the firm chooses the most attractive target markets.
Question 3 Explain why marketing research is so important for FlipFlop.
Question 4 Critically evaluate and analyse the way FlipFlop develops and manages its direct and interactive marketing communication programs to build brand equity.
Describe What do you think of Ikeas product strategy and product range and the companys optimism about the viability of its value proposition in this country
Explain Infrastructure Components in E-Commerce and what are some of the infrastructure components that make up E-commerce
Explain Price setting in the Business World and Define prestige pricing and describe when it would be an appropriate strategy
Calculate marketing return on sales (or marketing SOS) and rnarketing return on investment (or marketing ROI) for both companies as described.
Explain What must a brick and mortar company do to transform its strategy when it decides to transform into an eBusiness
The first and foremost point to consider in this marketing plan is the situation analysis. It includes the external and internal environments of the company. The company's internal environment includes its strengths and weaknesses,
Explain Categories of E-Commerce with Examples and How do you propose that each of the Web sites could be improved
Explain What are the benefits and liabilities around e-auctions and What is meant by order fulfillment and Logistics
Explain Customer Service challenges for e-commerce and Discuss the main challenges that e-commerce organizations face in the customer services arena
Explain Analysis of Marketing management and that primary market research can help to answer in relation to the 4Ps
Explain Dot com crash and the future of E-Business and given the current trends where is the future of e-business heading
Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
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