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Evaluate an organization''s strategic business units

Assignment Help Strategic Management
Reference no: EM13319427 , Length: 1500 words

Marketing Management 

Individual Essay Guidelines  Words 1500

• Choice of Topic from the subject outline more marks if they choose a specific topic and relate to specific brands or companies. 

• Discussion on theory maximum 30%

• Students need to apply the marketing concepts in real life business cases.

• Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business.

• References Harvard style 

• General presentation of the essay with headings and subheadings. 

• Research atleast 2 to 3 articles on the topic 

• Students need to submit a soft copy on BB and hard copy by due date. 

Topic

1. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.

 

Reference no: EM13319427

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