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Ethical and Legal Issues Surrounding Social Media and Marketing
This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week's required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness. Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan? Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?
Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
Let us assume that your home is close to a Coffee house and when you are at home you have access to both home and Coffee house Wi-Fis.
Examine two aspects of teamwork training that change a person into a transformational leader. Justify your response.
Briefly describe the three determinants of performance-declarative knowledge, procedural knowledge, and motivation-and based on the information provided, give examples of each for both Maria and Brian.
Describe methods used to assess the behaviors and attitudes of organizational members, and apply 1 model in an analysis of your organization.
Who are the imaginable decision makers? How do you think the outcome of the examination would alteration with each of these decision makers?
What do you think about Fogdog's composition of their Board of Directors? What is the ideal mix of skills and experiences needed for their board (given the different stages of their evolution)?
A local medical center has advertised which the mean wait for services will be less than 15 minutes. Given this claim, the hypothesis test for the population mean should be a one-tailed test with the rejection region in the lower (left-hand) tail ..
1. Evaluate the roles and functions of Human Resource Management based on its historical context against its contemporary context. 2. Evaluate the planning process involved in human resource planning.
New Belgium Brewing Company & Environment - What environmental issues does the New Belgium Brewing Company (NBB) work to address?
Make a box size program using Sublime text in which the box adjust itself according to monitor screen size.
The supervisor approaches you for advice. Articulate on how the supervisor can help the employee-Please discuss employee motivation, employee satisfaction, retention and productivity in the health care organization.
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