Estimates steps management might take response to situation

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Q. John Deere established a reputation for building dependable farm tractors. When the industry began to build small yard tractors, it insisted on using the same logo on its small mowers as on its large tractors. John Deere was applying stimulus generalization through masked branding.

Q. An airline is presently operating at nearly 100% of capacity during the peak of the tourist season. Estimates the steps management might take in response to this situation.

Reference no: EM1393633

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