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Scenario : You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line. Scenario 2: You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the strategic marketing plan. In Week 3, you will answer the following: Summarize your selected scenario and details about the firm and/or product line. Assess which of Michael Porter’s basic strategies you will use to market this product and why. As you know from your reading, consumers have different product needs and use products differently. Segmentation seeks to group different demands and needs into clusters with similar demand patterns. Using the dimensions of market segmentation, determine and defend which markets you will target with your marketing plan. Outline your target market in detail. Justify the stages in the consumer decision making process for your selected product or service. Be sure to discuss how consumers evaluate alternatives and what mediums they use in the information search stage. Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment.
Observe the negotiations that take place around you at work. Focus on one negotiation that appears typical for your organization. Describe your assessment of the effectiveness of both negotiators, their negotiating styles, and provide suggestions for..
Discuss the following points regarding how to identify forces of change and their impact:
What are the six major functions of human resource management as identified by the Society for Human Resource Management (SHRM)?
A Sudoku puzzle uses a 9 × 9 grid in which each column and row, as well as each of the nine 3 × 3 subgrids, must contain all of the digits 1 • • • 9. This project consists of designing a multithreaded application that determines whether the solutio..
Due to the space restrictions, loading equipment design also other reasons, the loading itself needs an average of 12 minutes.Classify the waiting system in which the platform trucks are servers.
Prepare an explanation of the advantages and disadvantages of completing exit interviews.
What are some potential advantages to implementing a cooperative strategy? What might be some potential risks? How are international economic and political risks different and how are the similar or related to each other? How should firms approach de..
In the first part of the semester, we discussed management functions – planning, organizing, leading, and controlling. Apply these functions to the technology function of research and development. How do they relate?
You are the environmental liaison for an oil company and responsible for compliance with federal and state regulations.
Assume a person is severely injured by electricity while trying to remove a kite from the power line after having climbed a power pole without the utility's permission. The injured party sues the power company. What are good defenses from the standpo..
Build a Project Scoring Matrix, using some strategic goals that you feel are important to your company.
two students decide to open their own copy-service business. the annual fixed cost is $54,000 and the average variable cost for each copy sold is $.08. they expect to sell each copy at $.12 per copy.
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