Establishing a sound data and information infrastructure

Assignment Help Marketing Management
Reference no: EM13223037

You have been recently employed as the director of operations of a hotel. The hotel is in a relatively large city with many other comparable hotels in its vicinity. As part of your job, your responsibilities include:

  • Establishing a sound data and information infrastructure to support ongoing hotel operations.
  • Determining what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupancy with high per-room profitability
  • Determining what information you will need to be able to effectively market your hotel
  • Establishing a basic monthly reporting infrastructure that will enable you to keep track of the key performance metrics

Create a Microsoft Word documentlisting three different operational functionsfor your hotel. Examples of hotel functions include setting daily room rates, attracting events (meetings, conferences, etc.), managing hotel material, etc.

-For each function, specify what data you would need to help you manage the function better

-how you would analyze the data (using one or more of the descriptive techniques)

-what type of data individual variables represent (e.g., interval)

-how you would tabulate or graph the data you collected for each function

-For example, to set daily room prices, you can use historical sales data to compute average daily prices, a measure of dispersion to estimate up-and-down volatility, and histograms to graphically illustrate occupancy rates associated with different price levels.

Reference no: EM13223037

Questions Cloud

Sources of innovation : "Sources of Innovation"
What you might do differently from a managers perspective : Discuss fully, the best strategic plan one of your employer's has (had) and the worst strategic plan one of your employer's has had. Do not name the organization, just use XYZ. Also, discuss what you might do differently from a manager's perspecti..
Explain the appearance of the solution : describe the appearance of the solution if drops of .01M AgNo3 had been added directly to the test solution and then centrifuged
What is the slope of a given short-run isoprofit curve : By analogy with household indifference curves, a short run isoprofit curve for a firm can be defined as the set of all combinations of wage rate and labor hired that yield a positive profit, so that for the short-run profit function f = P.f(L,K') ..
Establishing a sound data and information infrastructure : Establishing a sound data and information infrastructure to support ongoing hotel operations and determining what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupan..
What is the ucl and lcl : Edwards Engineering has a new injection system for your countertop production line. Your process engineering department has conducted experiments and determined that the mean is 8.01 grams with a standard deviation of 0.03.
Explain the dissociation of the weak acid ha : Assume that the literature value for the heat of neutralization of a strong acid and a srong base is -56 Kj/mol. Use the following hypothetical values of delta H to predict the value of delta H for the dissociation of the weak acid HA and the weak..
Describe the make or buy option : How might a manager go about identifying the skills that the company will need in the future? (please be specific)
What are the advantages of using actual values : Five Debates over Macroeconomics Policy,  Economist John Taylor has suggested that the Fed use the following rule for choosing its target for the federal funds interest rate (r): r= 2% + p + 1/2 (y-y*) / y* + 1/2 (p - p*), Where p is the average of..

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain slack and project duration

Explain Slack and Project Duration and Find the early start and late start schedule for each activity as well as its total and free slack.

  Explain e-business online model

Explain E-Business online model and If you were to start your own e-Business what online model would you choose

  Explain companies that have used internet technologies

Explain Examples of companies that have used internet technologies to gain clear advantages over competition

  Explain entrepreneurial time management

Explain Entrepreneurial Time Management and How can entrepreneurs balance their time to ensure that the urgent doesn't crowd out the important

  Explain comparative economics

Explain Comparative Economics and how they are similar and different and if you could please post your references at the bottom

  Describe how e-commerce began

Describe How E-Commerce Began and explore the beginnings of e-commerce and describe the impact of the internet on commerce

  Explain project management- project success or failure

Explain Project Management- identify factors that contribute to project success or failure and include recommendations as appropriate

  Explain generic supply chain

Explain Generic Supply Chain and also explain how the supply chain is modified from brick and mortar by ebusiness

  Explain identifying consumer segments

Explain Identifying Consumer Segments and Can you have a business without having identified your customers

  Briefly discussion- how can nyc dept of ed capitalize

Briefly Discussion- How can NYC Dept of Ed capitalize on e-business and global opportunities and what trends have you observed in organizational behavior

  Explain important information about creating a personal web

Explain Important Information about Creating a Personal Web Page and Explain the reason of your choice between table-based or frame-based navigation

  Explain the marketing process and the basic elements

Explain the marketing process and the basic elements of the marketing mix

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd