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Establish sound pricing strategy for international markets

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Reference no: EM132915482

Q1. Company ABC recently started exporting products to Malaysia through built in export department. Under what circumstances should the company establish a separate export department? Give reasoning to your answer.

Q2. 'Licensing seems to be a fairly safe way for a manufacturer to produce in a foreign market for the first time'. Comment.

Q3. Why is it important to establish a sound pricing strategy for international markets?

Reference no: EM132915482

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