Reference no: EM131703812

Did you know that in 2000 Nokia represented 4% of Finland’s GDP? This is all well and good while Nokia sales grew. However, this has not actually been the case and recently it was sold to Microsoft. Previous research suggested that Nokia and Blackberry did not innovate quickly enough or well enough and sales declined. For example, in the 12 weeks to 23 December 2012, sales of Blackberry’s fell to only 4% of Europe’s five biggest markets. This is a considerable fall from grace for a brand that was once had a highly loyal customer base. The onslaught of smartphones brands using Google’s Android OS and Apple’s iOS is such that Nokia and Blackberry, which used their own operating systems until Nokia switched to Windows mobile, have been slow to get new models to the market. They now face new threats from a likely smartphone operating system from Mozilla (of Firefox web browser fame). In Finland, the government is supporting all manner of entrepreneurial activity in an endeavour to find the business to fill the gap left by the declining Nokia, and to ensure that no single company ever gets so large that the economy rests too heavily on its shoulders. 1 What type of marketing research objectives would you recommend Nokia conduct to establish the reason’s consumers are selecting particular brands? 2 Nokia intends to release a new phone. List 3 types of information Nokia must have to release a product. Now list 3 types of information they would like to have to release this product. 3 Quantitative Data can be more accurately measured while qualitative requires a greater degree of interpretation. Using the release of a new Nokia phones as an example, list one research question for qualitative and one question for quantitative research collection. 4 Consider a small telephone accessory business at the Victoria market. What would the differences be in the four steps marketing research process be to that of Nokia?