Epic electronic health record and integrated patient portal

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Reference no: EM132079321

Scenario: Dynamic Health System has implemented the Epic Electronic Health Record and the integrated patient portal. The portal is branded as “myDynamic Health” and is used for basic functions such as: prescription refills, self-scheduling, reporting results, and referrals. Dynamic primary care doctors want to begin to offer electronic care (virtual) visits online for non-urgent illness to compete with the growing number of stand-alone urgent care centers and pharmacy urgent care clinics in their area. The physicians have read literature from other sites in the U.S. where eVisits are conducted on existing patients and paid for by private insurance and self-pay patients. They are anxious to get started and are looking toward a newly formed committee of top administrators at Dynamic and some external stakeholders to formulate a plan.

DISCUSSION POST.

1) As an Primary Care Physician provide additional insights or alternative perspectives on the above scenario.

2) Also, Discuss how by considering how Dynamic can market its new eVisits service.

3) What are the considerations from a branding, advertising and social media standpoint?

4) How does Dynamic differentiate itself in the marketplace with this HIT platform?

Reference no: EM132079321

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